Shinano Kenshi Corp. offers giant step toward system solutions.

Los Angeles, CA – January 23rd, 2006 – At a time when industrial manufacturers are struggling with overseas competition, limiting arrangements with contract manufacturers, and rising costs, Shinano Kenshi, one of the world's leading electronic motor producers, is providing a new range of solutions that are getting attention from major corporations.

"We can offer our customers complete system level assembly solutions," Rex Bergsma, president of Shinano Kenshi Corporation explains.  "Our customer gives us the product footprint, the interface they want and the electrical parameters of their entire system and says, 'make this work,' and we take care of everything."  This level of system design and assembly has never been done before in the industry.  But it is not surprising that Shinano Kenshi is the first to take the process this far.

Shinano Kenshi has been an industry leader for years in custom assemblies, routinely providing total engineering solutions beyond the motors themselves.  "Our vertical integration in both component manufacturing and technology has made this a step a natural one in our evolution."  Component integration readfiles: gears, pulleys, brackets, worm gears, custom wire harnesses, custom integrated connectors, special brackets, injection molded parts, blowers, lead screws, surface mount and gear boxes.  Technology integration readfiles motors, driver and control technologies, printing technology and high-tech PC drive technology with sister company, Plextor.  "Synergies harnessed between the various Shinano groups provide us with a lot more value we can offer to our customers both large and small," Bergsma says.

Disappointment in contract manufacturing.

Shinano is promoting something far more beneficial and valuable than basic contract manufacturing.  "Let's face it, for even the largest companies, contract manufacturing isn't working the way they hoped."  Shinano Kenshi's system level solutions allow customers to utilize the company's vast resources in design, tooling, manufacturing, assembly and test.  "We are not a 'catch' and assemble partner, but rather a true collaborator from product concept to project end of life."  The company believes this front-end and back-end relationship creates a greater atmosphere of trust and accountability.an atmosphere even the biggest assembly houses cannot create because they can't offer the same services.

One major advantage of Shinano's assembly approach is that a customer maintains all the same points-of-contact, relying on the same people and organizations they have been using successfully for years while doing business with Shinano Kenshi.  "There are no new parties to introduce, no new facilities to visit, factories to source audit or relationships to build," says Bergsma.  "We become our customers' window to the Far East.and it remains our responsibility to manage the Asian arm of the business so our customers don't have to."

At the present time Shinano Kenshi is dealing with specific projects for major companies - from Fortune 100's to well-funded start-ups.  "It has been very encouraging so far," Bergsma says.  "Many customers are catching on to this concept and have seen the value in it - both technically and commercially." Unfortunately, many companies which are not being served better don't even realize there is an alternative to contract manufacturing.  "That is something we are working hard to change." Currently, Shinano derives greater than 30% of its revenues from value added products.

Industry leader.

Shinano Kenshi is a leading motor manufacturer with strong ties to the automotive market, and the medical field.  It also maintains a strong hold in the office and computer peripheral markets and security surveillance.

"Motors are our only business," Bergsma explains.  Shinano Kenshi Corporation specializes in: customized motor assemblies, DC brushless motors, servo, and stepper motors. "Because our focus is only on motors, we can offer more motor related comprehensive solutions than any other motor manufacturer in the world.

Prestigious awards from Fortune 500 companies speak to SKC's customer service, engineering prowess and manufacturing quality standards.

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For more information contact:
Sam Dalton
Doolan Creative
818-889-5028
Fax: 818-991-6439

SHINANO KENSHI CORP
5737 MESMER AVENUE
CULVER CITY , CA 90230


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